Self-publishing is a misnomer, as it takes many people, services and resources to successfully publish a book.
Marketing is one of, if not THE, most important aspects of publishing a book. I have amassed a hoard of links leading to many resources on marketing. This is page 2 of marketing links and page 1 can be seen here Links to Content on Marketing
There will be many things you can do yourself without hiring a marketing firm or specialists. Save as much money as you can by enhancing your own brain database. As of the date of this post all links worked and are current. If you come across one that is obsolete please drop me a note and I will delete it.
MARKETING RESOURCES:
Six-figure marketing strategies https://www.writtenwordmedia.com/2016/08/25/six-figure-book-promotion-strategies-authors-interview/?utm_campaign=Author+Email+August+%28z3CaDv%29&utm_medium=email&_ke=dGluYS5oYXJkZW5AY29tY2FzdC5uZXQ%3D&utm_source=Authors+-+Engaged+Users+for+August+%28openers+from+July%29
Series marketing (interview) https://www.writtenwordmedia.com/2015/06/02/secret-marketing-book-series/
5 plugins for watermark creation for WordPress http://quickwebresources.com/5-plugins-for-adding-watermark-on-wordpress-blogs-images
Multi social media podcasts https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114
Creating a viral video https://sixtymarketing.com/creating-video-viral/
Using video to market https://sixtymarketing.com/online-video-market-business/
Email marketing https://sixtymarketing.com/email-marketing-business/
Create meta description https://sixtymarketing.com/meta-description/
Verify your site using Google tools https://sixtymarketing.com/verifying-website-google-webmasters-tools/
50 sites to promote your blog https://sixtymarketing.com/50-websites-to-promote-your-blog-posts/
$5.00 month to post to 50 sites for you https://sixtymarketing.com/onlywire/
More social media attention https://sixtymarketing.com/viral-content-buzz/
Find your target audience (webinar) http://publishingatsea.com/webinars-2015-cruise/ninja-tricks-for-finding-the-perfect-target-market-for-your-book/
Site to make book trailers (audio) http://www.audacityteam.org/about/
How to structure for more shares https://sixtymarketing.com/structure-blog-post-social-shares/
Meta title https://sixtymarketing.com/meta-title/
How to create stories for promotional campaign (webinar) http://publishingatsea.com/webinars-2015-cruise/how-to-generate-story-ideas-for-your-book-publicity-campaign/
Back Cover content https://t.co/I3erwixn1s
Marketing http://www.bookarma.net/
Book blurbs, how to get them (webinar) http://publishingatsea.com/webinars-2015-cruise/book-blurbs-testimonials-reviews-how-to-collect-them-and-when-to-use-them/
Video on Metadata http://www.ingramcontent.com/complete-education/metadata-discoverability-brand-your-books-to-sell
Old methods of marketing that no longer work and new things to do instead https://www.amarketingexpert.com/indie-authors-7-marketing-trends-no-longer-work-can-instead/
Just a personal note: as a Indie Author you are to NEVER pay for a review
How to get publicity http://www.ingramspark.com/blog/ways-to-get-book-publicity
5 tips for approaching an influencer about your book http://www.ingramspark.com/blog/asking-influencers-to-promote-your-book
Bookbub pricing https://www.bookbub.com/partners/pricing
Where to get reviews Where to get reviews
Joyce Skocut provided a list of the top library review media and a link to their sites so you can see their submission guidelines if you’re interested in submitting your forthcoming book for review.
Keep in mind that many of these publications require submission prior to publication. Also, as a personal note **you should never pay for a review, “libraries can spot paid reviews and do not like it and some are known to not buy books with paid fr reviews”
Booklist/adult-youth http://www.ala.org/offices/booklist/insidebooklist/booklistproc/proceduressubmitting
Library Journal/adult http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=menu#Books
Library journal self e program/adult-youth-selfpublished eBooks http://self-e.libraryjournal.com/
Publishers Weekly/adult-youth http://www.publishersweekly.com/pw/corp/submissionguidelines.html
Publishers Weekly/children http://www.publishersweekly.com/pw/corp/submissionguidelines.html
School Library Journal/youth http://www.slj.com/about-us/review-submissions/#_
Voice of Youth Advocates/youth titles http://www.voyamagazine.com/publishers/
Choice magazine/academic http://www.choice360.org/products/magazine
Bulletin for Center for Children’s Books/youth http://bccb.lis.uiuc.edu/pubguide.html
Horn Book/youth http://www.hbook.com/about-us-2/submissions/
Kirkus Reviews/youth http://www.kirkusreviews.com/kirkusreviews/about_us/submission.jsp
Libraries Require Good Book Metadata. Librarians are just as demanding. Here are the must haves for your book to even be considered for purchase by a library:
*Good cover image is essential
*Accurate BISAC or subject codes – three is better than one
*Complete description that is well written
*Accurate age range (intended audience based on comprehension level)
*Regional information – is the book about xx place or is the author from xx place?
*Author affiliations are particularly important in the academic world—if a professor at University X writes a book, chances are high for course adoption or at least that the library will purchase a few copies. Many library profiles feature an inclusion list of affiliated authors which is generally a mixture of authors who are current or past faculty members, or who write about a certain place.
SOCIAL MEDIA MARKETING:
1/3 of Your Posts Are About Your Book or Brand
If someone has made the commitment to follow you on social media, they are most likely a fan of yours which allows you to talk about and promote your books. Your fans really want to know if you’ve won an award, if an article or story has been published in a magazine about you or your book, or if they can read a portion of your next book in progress. They’d like to find out how a particular character was inspired or if you’ve spent a lot of time in the place you’ve written about. Sharing these details helps them connect with your book and your brand.
1/3 of Your Posts Are Personal
Write about your personal life. (Which does not necessarily have to include your “private” life.) Do you do yoga or like to garden or is World of Warcraft your guilty pleasure? The more personal you get the more universal your appeal. The most potential for connection happens when you share intimate details. It’s more rewarding to allow people to see you as a whole person.
1/3 of Your Posts Are Curation
What are you reading now? Goodreads is a social media platform and you can link to your account and reading list in Twitter, Facebook, LinkedIn, or even Pinterest. Cross promoting similar writers is a great way to build community and it makes you a resource for fans seeking other authors they might enjoy. Making your social media platform a trusted resource builds word-of-mouth traffic.
Cameron and Tigger the Tabby 
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